http://blog.forret.com/2004/12/live-traffic-info/ and I mean it Wed, 18 Nov 2009 21:45:03 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.forret.com/2004/12/live-traffic-info/comment-page-1/#comment-654 blog.forret.com » Blog Archive » Adsense also looks at search terms Thu, 06 Apr 2006 09:42:23 +0000 http://peter.smoothouse.com/2004/12/16/live-traffic-info/#comment-654 [...] I had been wondering just how much information Google Adsense uses to select the right contextual ads. Specifically, do they use the referring page also. I just got part of the answer: A blog post of mine on Live Traffic Info briefly mentions Antwerp. The Adsense ads on the page normally show geeky ads (‘blogs’, ‘XML’, ‘bandwidth’, … I write about technical stuff too much, mea culpa). The page also shows up high in Google when you search on antwerp traffic info. Now if you click through on the Google Search Result, you have a very high chance of getting “Antwerp” related ads. Which to me looks like Adsense also takes into account what page you just came from - at least if it’s a SERP (Search Engine Result Page). [...] [...] I had been wondering just how much information Google Adsense uses to select the right contextual ads. Specifically, do they use the referring page also. I just got part of the answer: A blog post of mine on Live Traffic Info briefly mentions Antwerp. The Adsense ads on the page normally show geeky ads (‘blogs’, ‘XML’, ‘bandwidth’, … I write about technical stuff too much, mea culpa). The page also shows up high in Google when you search on antwerp traffic info. Now if you click through on the Google Search Result, you have a very high chance of getting “Antwerp” related ads. Which to me looks like Adsense also takes into account what page you just came from – at least if it’s a SERP (Search Engine Result Page). [...]

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