Comments on: Contextual advertising without JavaScript

By: Wholesomedick

Wholesomedick — Sat, 10 Jun 2006 06:23:41 +0000

That world work. Is there a company that does it?

By: Luisa

Luisa — Sun, 15 Jan 2006 20:10:00 +0000

So how can i take the javascript out of the adsense code and still be able to use it? i have a myspace page and it will let you input html, dhtml and css but not javascript… is this possible? Thanks!

please email me at wisebaker@gmail.com

By: Peter

Peter — Sat, 29 Oct 2005 02:37:00 +0000

@Pascal 1: that was exactly the answer I was going to write. I wonder if they have a kind of web service where you just send the content of the blog post/mail message and get an ad image URL back to use with it. The issue with emails is that most email readers block images for privacy reasons. An external image can ‘phone home’ to confirm that the email was read. Spammers love that.

@Pascal 2: that’s not Blogger’s fault, it’s me. I started this post before the other two, but kept it in “Draft” until I could finish it. It was then published with the original date.

By: pascalvanhecke

pascalvanhecke — Fri, 28 Oct 2005 18:32:00 +0000

BTW: Blogger is behaving weird…
This posting just showed up just now in my RSS reader, long after the wifi and the tango posting…

By: pascalvanhecke

pascalvanhecke — Fri, 28 Oct 2005 18:26:00 +0000

Your point 4: the way Adsense for feeds works now is that not only the client ID is added, but also a (blog)posting ID.

So a request for the image does contain a pointer to the actual content (it has to, because otherwise it’s impossible to determine for the adsense server what content it applies to when the request comes from a Feedreader!).

Also note that the target url contains a posting ID for the same reason. There still is some juggling server-side: Google Adsense for RSS feeds varies the pics displayed, so it has to synchronise the target url redirects accordingly – meaning they link the request for the pic and the target url request based on ip and timing (I wouldn’t know any other parameter, even the user agent could be different in case of an RSS feed).

BTW: there is no reason indeed why Google Adsense for feeds wouldn’t work for email news letters, at least as long as the Google server has a clue of the content of the email to server contextually relevant. And in fact, they do work with some content partners to have Adsense in emailings, with iVillage Inc for example, see http://www.eweek.com/article2/0,1759,1755444,00.asp .

I tested it once (faking pregnant womanhood), as far as I can see the mails from iVillage are not sent via a Google smtp, so I assume the put the mail content up somewhere online so the Adsense server can determine relevant pics and redirect url’s. When you think of it, there’s no reason why Adsense for emails wouldn’t work on a larger scale (a mail client is just another RSS feed reader since lots of people get their feeds mailed to them or read them with an Outlook plugin), as long as either there’s a trust relationship (= a contract ) between Google and the content provider (like iVillage) OR the mail is sent via a Google smtp server. I’ve been wondering for some time why they didn’t roll out a service based on the second option.

By: fr�d�ric

fr�d�ric — Fri, 28 Oct 2005 07:18:00 +0000

Pitty that the idea was already used (see above), because this really is brilliant and out-of-the box thinking.

By: Eric Giguere

Eric Giguere — Fri, 28 Oct 2005 05:05:00 +0000

In fact, this is how AdSense for feeds works, by inserting an image into the feed. When the image is fetched by the reader, an ad is dynamically created based on the context. Eric An AdSense Blog