Actually it’s a guy of about 50.
I won’t link to his site (he scores very poorly in Google, and I’m not gonna help him with that), but this is from the “About” page:
Communication has been the focus of my entire professional life, for almost 30 years now.
Since first beginning a journalism cadetship, in 1972, I have helped people and organisations share their ideas with the world.
Written word, spoken word, still pictures, moving pictures - they are all tools to convey ideas.
My Motto: Choose the right tools & use them well - communicate effectively

But hey, look at it from the bright side: I learned a new word: “poxy“.