
I wrote about the economics of spam earlier:
P$ = [N * (I% * S% * W% * B% * M$)] – (N * E$) – (L% * C% * R$)
where
P$ = profit, bottom-lineN = number of emails sent (can be millions!)
I% = % of addresses that are valid/correct
S% = % of addresses that are not intercepted by anti-spam software
W% = % of emails to cause the receiver to go visit the website
B% = % of site visitors that actually buy the product
M$ = margin per product soldE$ = cost of sending 1 email
L% = risk of having legal action taken against you
C% = risk of getting convicted when you’re in court
R$ = average fine you would have to pay
What I often ask wonder about is the B%: people that actually buy the product. People actually order blue pills upon receiving emails like the one above? People believe they have been chosen to transfer millions of dollars out of some banana-republic?
Continue reading ‘Who knows a spam pigeon?’


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