Comments on: Adsense also looks at search terms http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/ and I mean it Wed, 18 Nov 2009 21:45:03 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Making money with Adsense - without annoying your users: Wordpress.com - Money From Adsense http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-364625 Making money with Adsense - without annoying your users: Wordpress.com - Money From Adsense Thu, 21 May 2009 22:50:41 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-364625 [...] likely not to be interested by his blog, but more by bars in Kota Kinabalu… The served ads (fitting your search terms even more than the content of the post) offer a convenient click away. (Notice how the “Ads [...] [...] likely not to be interested by his blog, but more by bars in Kota Kinabalu… The served ads (fitting your search terms even more than the content of the post) offer a convenient click away. (Notice how the “Ads [...]

]]> By: Making money with Adsense - without annoying your users: Wordpress.com http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-175923 Making money with Adsense - without annoying your users: Wordpress.com Wed, 21 Nov 2007 22:13:48 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-175923 [...] likely not to be interested by his blog, but more by bars in Kota Kinabalu… The served ads (fitting your search terms even more than the content of the post) offer a convenient click away. (Notice how the “Ads [...] [...] likely not to be interested by his blog, but more by bars in Kota Kinabalu… The served ads (fitting your search terms even more than the content of the post) offer a convenient click away. (Notice how the “Ads [...]

]]> By: Live.com tragically forgotten by Adsense engineers http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-28820 Live.com tragically forgotten by Adsense engineers Sun, 17 Dec 2006 00:00:41 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-28820 [...] So Google’s contextual advertising not only takes into account what the web page is about, but also the search query with which you came to that page…   It not only works on link units, but also on the “classic” ads (pointing directly to the advertiser), as pointed out earlier in this blog post by Peter Forret. [...] [...] So Google’s contextual advertising not only takes into account what the web page is about, but also the search query with which you came to that page…   It not only works on link units, but also on the “classic” ads (pointing directly to the advertiser), as pointed out earlier in this blog post by Peter Forret. [...]

]]> By: Google Adsense Tips http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-841 Google Adsense Tips Thu, 20 Apr 2006 20:55:28 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-841 Excellent topic and you covered it nicely. Adsense is indeed a huge player in the online advertising world and any Google Adsense tips and guides are appreciated. Of course, while millions of publishers are running Adsense, only a handful are making serious money off it. As far as I’m concerned, the best way to make money with Adsense is to develop a website on a niche topic that should also be something you are interested in. Hobby-related sites have the best chances of keeping you, as their webmaster, happy and involved, and this will soon show in the number of visitors and the amounts of money you make. Excellent topic and you covered it nicely. Adsense is indeed a huge player in the online advertising world and any Google Adsense tips and guides are appreciated. Of course, while millions of publishers are running Adsense, only a handful are making serious money off it. As far as I’m concerned, the best way to make money with Adsense is to develop a website on a niche topic that should also be something you are interested in. Hobby-related sites have the best chances of keeping you, as their webmaster, happy and involved, and this will soon show in the number of visitors and the amounts of money you make.

]]> By: Pascal Van Hecke http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-666 Pascal Van Hecke Thu, 06 Apr 2006 22:19:42 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-666 @Robin: Wow, excellent! I had read about the media bot crawling a newly requested page on the instant: http://forums.digitalpoint.com/showthread.php?t=13826 but you hit the spot on search terms in internal search indeed: http://blog.forret.com/index.php?s=amsterdam+hotels (substitute with any other major city) Let's go search for mesothelioma lawyers now! http://www.cwire.org/2006/03/23/updated-highest-paying-adsense-keywords/ @Robin:

Wow, excellent!

I had read about the media bot crawling a newly requested page on the instant:

http://forums.digitalpoint.com/showthread.php?t=13826

but you hit the spot on search terms in internal search indeed:

http://blog.forret.com/index.php?s=amsterdam+hotels (substitute with any other major city)

Let’s go search for mesothelioma lawyers now!
http://www.cwire.org/2006/03/23/updated-highest-paying-adsense-keywords/

]]> By: Pascal Van Hecke http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-657 Pascal Van Hecke Thu, 06 Apr 2006 12:01:28 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-657 Just for the record: geeks don't click ads, so blogs like mine and yours probably aren't money makers, but the ideas can be applied in more consumer-oriented blogs. And it's still fun to play with it and see the results of your modifications. Just for the record: geeks don’t click ads, so blogs like mine and yours probably aren’t money makers, but the ideas can be applied in more consumer-oriented blogs. And it’s still fun to play with it and see the results of your modifications.

]]> By: Pascal Van Hecke http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-656 Pascal Van Hecke Thu, 06 Apr 2006 11:54:25 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-656 Try section targeting to avoid worthless blog ads (unless the posting is on blogging of course). It really works. <a href="http://pascal.vanhecke.info/2005/08/26/google-adsense-easy-section-targeting-in-wordpress/">Google Adsense easy section targeting in wordpress/</a> Also: remove words referring to blogging from the Wordpress-generated title tags, attributes and headings (search for the word blog through your theme files). Helps as well. Try section targeting to avoid worthless blog ads (unless the posting is on blogging of course). It really works.
Google Adsense easy section targeting in wordpress/
Also: remove words referring to blogging from the Wordpress-generated title tags, attributes and headings (search for the word blog through your theme files). Helps as well.

]]> By: Robin http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/comment-page-1/#comment-655 Robin Thu, 06 Apr 2006 11:34:31 +0000 http://blog.forret.com/2006/04/adsense-also-looks-at-search-terms/#comment-655 When a user enters a keyword which shows up in the url (i.e. "mysite.com/search.php?q=keyword") AdSense considers this to be a seperate page. Since it's very likely that AdSense does not yet have this page crawled it can only look at the URL itself. It will consider the domain name, directory name and filename, but most importantly, any parameters like "q", "search" and "keyword" to target on. After the page is crawled by AdSense it may start to match a bit broader. Here's a good way to proof this: set up a page which contains a story about, ehrm, flowers for example. Now call that page like using an url like 'mysite.com/page1.html?q=cars'. It will show ads about cars. Wait a few hours, or a day, and call that exact same URL again. You'll notice that it may still target cars sometimes, but more likely it shows ads about flowers. Often, the "keyword targetting" works better than "content targetting". To always target based on the keyword you could decide to exclude the AdSense crawler in your robots.txt for your search script (not your entire site!), or pass a unique session ID in each URL. I'd go for the first approach however, the latter would just flood the AdSense crawler with URLs, delaying crawls to other pages on your site. Pfew, long comment :P Cheers! When a user enters a keyword which shows up in the url (i.e. “mysite.com/search.php?q=keyword”) AdSense considers this to be a seperate page. Since it’s very likely that AdSense does not yet have this page crawled it can only look at the URL itself. It will consider the domain name, directory name and filename, but most importantly, any parameters like “q”, “search” and “keyword” to target on.
After the page is crawled by AdSense it may start to match a bit broader. Here’s a good way to proof this: set up a page which contains a story about, ehrm, flowers for example. Now call that page like using an url like ‘mysite.com/page1.html?q=cars’. It will show ads about cars. Wait a few hours, or a day, and call that exact same URL again. You’ll notice that it may still target cars sometimes, but more likely it shows ads about flowers.
Often, the “keyword targetting” works better than “content targetting”. To always target based on the keyword you could decide to exclude the AdSense crawler in your robots.txt for your search script (not your entire site!), or pass a unique session ID in each URL. I’d go for the first approach however, the latter would just flood the AdSense crawler with URLs, delaying crawls to other pages on your site. Pfew, long comment :P Cheers!

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