Last year, Google took in about $2.7 billion through ads on other people’s sites, accounting for 44% of its ad revenues. Most of that money probably came through big sites, but a decent portion must have come from the little guys. When you add up all the under-$100 AdSense balances earned by the Scott Karps of the world, the total must be a pretty impressive number. That’s free working capital for Google, or it can invest the stash and make even more money. It’s a devilishly good idea.
roughtype.com via kingsley2.com and google.blognewschannel.com
Nicholas Carr then goes on clarifying that if you have more than $10 on your account, and you officially terminate your Adsense account, Google will send you the money anyway. In any case, there are thousands of Adsense accounts with sleeping money that cannot be touched until they break the $100 barrier.
BUSINESSMODEL?
Let’s see, thousands of small $ amounts that are blocked, that still represents tens (hundreds?) of thousands of dollars. Let’s see if we can come up with a business model to recover some of that money without breaking the Adsense Terms of Service.
Goal: fill the bucket, i.e. reach the $100 mark and then leave.
Continue reading ‘Adsense: The long tail of spare change’




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