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Kees Ryninks, who runs a network of digital cinemas in Europe, used the term “jukebox programming” to describe what happens when a theater hands over a few screenings a week to the community, allowing them to choose what plays at the neighborhood cinema.
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One of the rare exhibitors doing a good job explaining to ticket-buyers that digital cinema is a premium experience: UltraStar, the first chain to install digital projectors in 100 percent of their auditoriums.
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