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At the same time, (digital cinema) will solve the problem of inflexible advertising. If ads can be transmitted from one central point they no longer need to be tied to the film week and can be slotted in and out at will.
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The Obvious model goes something like this:
Build things cheaply and rapidly
Leverage technology, know-how, and infrastructure across products
Use the aggregate attention and user base of the network to gain traction -
Launched quietly last week, Immese LLC has introduced a product called Walnuts, contextual advertising which appears at the end of videos on the Blip.tv video service and others as the service expands. Currently, ads are priced at 22 cents per click
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A 4K prototype projector is expected to be ready by end 2007. A commercial model is expected by mid to late 2008
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