I went to Bulgaria in August, and one of the things I remarked there is that standards for advertising are somewhat different over there. One of the champions is Mastika Peshtera (“Мастика Пещера” – a.k.a. ‘the Bulgarian afrodisiac‘). They use scantily dressed women and green striped melons on strategic places to stress the afrodisiac dimension. Imagine this type of advertising in Belgium. What would reactions be?