Archive for the 'Belgium' Category

Procreate to win a car

Dodge: baby made on board

I’m getting old, I guess. This ad campaign annoys me. For those who don’t understand Dutch: if you take a Dodge Journey for a test-drive on the Father’s Day weekend, and make a baby on the back seat, then you have a chance of winning a car.

First off: it’s borderline immoral. There can be several reasons to have children, but winning a car shouldn’t be a motivation. Having children is quite a big thing. To make it into a gamble with a prize, feels wrong.

Secondly: the logistics. I can imagine they won’t require the couples to stay in the showroom with the car to perform the act, but where do you park? Side of the road? Public parking? In the garage at home? You’d need to live close enough to a garage. And what about the activities that happened in the car before you entered? What’s that smell? Is that a … on the backseat? OMG! Never mind, baby, we only have an hour, hurry! Close your eyes and think of off-road adventures.

And then the criterium for winning: the baby that’s closest to 8 March 2009 wins. I can imagine some future parents instructing their gynaecologist to have the birth on exactly that date. There’s a possibility for a 20K euro car, so if the baby has to come prematurely, then that’s just how it’s gotta be. And if you have 3 babies born on 8 March, that’s all equally ‘close’, right? Who will be chosen? The one that was born the closest to 12AM? (”Nurse, can, you change that hour of birth? Like one hour later, say 11.53AM?“)

For me this is a campaign thought out on the back of a napkin after a bit too much of alcohol. It should have stayed on that napkin.

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TVH likes women

I was born near Roeselare, in West-Vlaanderen, and every now and then I go back to my roots. I drive over Gent and Kortrijk and on the way I’m always curious to see what kind of advertising the guys from TVH have put up this time. For they are clearly guys, in the TVH marketing department.

Exhibit #1, May 2006:
TVH: we lift almost everything

Continue reading ‘TVH likes women’

DrupalPress: Matt vs Dries

On my left side: Matt Mullenweg:

  • Matt was born in 1984 in Houston, Texas.
  • Amongst other things (see below) Matt is a passionate photographer.
  • In Jan 2003, unhappy with the capabilities of B2/Cafelog, he starts with the development of what will grow to be the hottest blog platform software around: Wordpress.
  • In October 2004 he moves from Houston to San Francisco to work for CNET on, amongst other things, Wordpress.
  • In October 2005, he leaves CNET too concentrate on Wordpress and also launches Akismet, a (comment/trackback) spam detection platform (with plugins for e.g. Wordpress).
  • In November 2005 Matt launches Wordpress.com, the (free) hosted Wordpress provider.
  • In Dec 2005 Matt annouces the creation of AutoMattic, the company behind Wordpress.com, Akismet.
  • Matt is cited as #16 on PCWorld’s list of “50 Most Important People on the Web”

At my right hand: Dries Buytaert:

I especially like the ’spam detection’ detail. If this is the main concern of two of the leading CMS platforms, you can imagine spam is a real problem.

If we extrapolate on the previous similarities, we could expect:

  • something like Drupal.com - a freemium hosted Drupal provider. The free version gives you an instant xyz.drupal.com site with some standard themes (layouts) and plugins. If you want your own domain, or a custom layout, you will have to pay.
  • a Mollom plugin for Wordpress - because there is already an Akismet plugin for Drupal
  • Wordpress starts releasing ‘distributions’: a special version for e.g. NGO’s, for schools, for music groups. This distribution will contain the latest core of Wordpress with some plugins, themes, widgets, pages … pre-installed.

In any case, I admire both guys and hope they continue to successfully lead some of the most promising web software platforms around.

Brudio Stussel : Studio Brussel vs Tien om te Zien

Brudio Stussel: 't Hof van Commerce Studio Brussel wordt 25 jaar en viert dat met een week ‘alles op zijn kop’. Ze lanceren “Brudio Stussel” van 25 maart tot 1 april met een geweldige campagne van de Mortierbrigade. Bruno Vanden Broecke speelt een Tien-om-te-zien producer die probeert de ruwe kantjes af te schaven van ‘t Hof van Commerce (”Zeg ekji oe loatist“) en Belgian Asociality (”Da’k et morgen ga doen“). Heerlijk!



Brudio Stussel: ‘t Hof van Commerce
Continue reading ‘Brudio Stussel : Studio Brussel vs Tien om te Zien’

Dag van de download

Dag Van De Download

Met deze actie willen wij een statement maken: stilstand is achteruitgang. De toestand op de Belgische markt dient te veranderen. De gebruikers willen van de datalimieten af, meer concurrentie en betere tarieven voor hun breedband-internet.
Dag van de download

Dit zijn de beste prijzen per GB in Belgie:
Breedband in Belgie: prijs per GB

En dit zijn de meest frappante gevallen van belachelijke data limieten:
Breedband in Belgie: volume rapst op

Number 24, score 17

MetaTale widget

According to Metatale

Barcamp Brussels #4: 10 days to go

barcamp brussels #4

Barcamp Brussels #4 is coming closer: Saturday Dec 1st is 10 days away. Our main sponsor is MSN/Windows Live.

If you’re not already on the attendee list (we’re around 70 now), please hurry, we have to close that list on Monday to fix the right quantities for catering.

Some last remarks:

  • As usual, we start at 9AM, we stop at 6PM. 
  • Parking is no problem, we can use the mVillage parking that’s empty anyway, since it’s a Saturday. 
  • Who wants to record videos? Out of experience I can only say I cannot do it myself, nor can I make them ready afterwards for Youtube/GVideo. So I need 3-5 people taking care of that.
  • Anyone doing anything with photography, like the previous time?

Announced: Barcamp Brussels #4

It’s almost been 6 months, so here we go for the 4th time: I’m starting the preparations for Barcamp Brussels #4.

Barcamp Brussels #4

The proposed dates are: Nov 24th or Dec 1st. Location: to be defined. Sponsors: to be defined (you know how to reach me). Logo can be found on Flickr.

If you want to attend and/or present: please add your name to http://barcampbrussels.wikispaces.com/BarcampBrussels4.

(via www.barcamp.be )