Using an iPod to see how fast one is running:
With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes® Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience.
from apple.com
Interesting move! If one needed to guess a while back the type of device Nike shoes would be connected to, the choice would have been between a PDA or a mobile phone. Just add Bluetooth to the shoe, connect both and off you go. The phone had the clear advantage, since it is something people take along all the time, even when running. A runner takes his MP3 player too, of course, but until recently that was more like a single purpose device. Now Apple is positioning it as a convenient storage and visualisation device you happen to carry on you all the time. Key advantage: ubiquitous!
It also shows why it’s going to be hard to displace the iPod from its dominant market position. Apple is capitalizing on the device’s ubiquity to link it to other products and services. And because it’s a proprietary system, every link-up is another lock-in. As your shoes and your car and your stereo and your clothes become iPod-enabled, it becomes ever more difficult to abandon the little sucker.
from roughtype.com
So now there’s an attack from a less obvious contender to that Holy Grail of Ultimate Mobile Device. Let’s take a look at that crowded space:

Continue reading ‘Convergence of the iPod’
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