Je krijgt op een jaar nogal wat direct-in-de-papierbak reclame binnen. Ik ben in mijn gemeente (Grimbergen) op zoek gegaan naar de “Geen Reclame” sticker, maar zowel het postkantoor als het gemeentehuis konden me niet verder helpen. Ik heb dan maar online gezocht naar de juiste oplossing voor een reeks ongewenste reclame bronnen:
Dear Peter Forret, First of all, we would like to thank you for using Backify. We hope you really liked our service and enjoyed using it. We regret to inform you that we can not provide free backup services anymore. All free Backify accounts will be closed on November 22, 2011. In order to prevent your account from deletion, please login into your account and update your Billing Details.
Message from LiveDrive:
We would also like to advise you that we have received a number of complaints about BACKIFY.COM from their customers and from industry organizations. We would like to advise you not to provide any credit card information to BACKIFY.COM. If you have provided credit card information to BACKIFY.COM then we would suggest contacting your card provider and informing them that your card may be used fraudulently. If BACKIFY.COM have charged your card for services not provided you should contact your card provider and ask them to initiate a chargeback procedure.
I just read the announcement today of a very strong data backup offer: backify.com lets you use 512GB of backup space for free. If you compare that to the competition: Dropbox and Mozy give you 2GB for free, OpenDrive, SugarSync and Box.net have a 5GB free account, although the latter has upped this to 50GB recently, when Apple also announced its 5GB free iCloud offering. Microsoft Live SkyDrive used to be the biggest free offer: 25GB (but no way to upgrade). So how can one company offer more than 20 times that space, and still not charge?
There are a couple of things that made me doubtful.
Too good to be true: a previously unknown company (Google will try to correct a search on their name to Backupify, because the first mentioning of the company was yesterday) comes and offers you something HUGE for FREE. Hmmm. Where’s the catch?
Business model doesn’t make sense: if you offer any John Doe 512 GB, you can count on a lot of data coming in. There will always be some guys that will try to use all of it. You need thousands of terabytes, and those don’t come for free. You could use Amazon S3 or Microsoft Azure, but they will charge you $0.10 to $0.15 per month/GB. There is a freemium model for storage, but the sweet spot seems to be: anything above 5 – 25 GB should be paid for.
No believable team: maybe this company has developed a new, revolutionary technology to make storage 10 times cheaper, but then they would show off their exceptional team. There would be a CTO or Chief Scientist with 30+ experience in data storage and some exotic patents in ‘redundant sub-particle holographic storage‘ or so. Here: nothing.
Look and feel: their page looks like it was made with a standard template and cheap stock photography. Like they couldn’t afford a decent web agency.
Empty company blog: that was a big red flag: they point to an empty blogspot as their ‘company blog’. This definitely smells like a scam.
I went to Bulgaria in August, and one of the things I remarked there is that standards for advertising are somewhat different over there. One of the champions is Mastika Peshtera (“Мастика Пещера” – a.k.a. ‘the Bulgarian afrodisiac‘). They use scantily dressed women and green striped melons on strategic places to stress the afrodisiac dimension. Imagine this type of advertising in Belgium. What would reactions be?
I’ve been experimenting with Twitter a couple of times, and one of the results, the FM Brussel Live playlist twitter bot, seems to be rather popular. I get a couple of subscriptions per day. But recently they’re almost all of the form [name of girl][number of 2 – 4 digits]. This is what they look like:
I’m getting old, I guess. This ad campaign annoys me. For those who don’t understand Dutch: if you take a Dodge Journey for a test-drive on the Father’s Day weekend, and make a baby on the back seat, then you have a chance of winning a car.
First off: it’s borderline immoral. There can be several reasons to have children, but winning a car shouldn’t be a motivation. Having children is quite a big thing. To make it into a gamble with a prize, feels wrong.
Secondly: the logistics. I can imagine they won’t require the couples to stay in the showroom with the car to perform the act, but where do you park? Side of the road? Public parking? In the garage at home? You’d need to live close enough to a garage. And what about the activities that happened in the car before you entered? What’s that smell? Is that a … on the backseat? OMG! Never mind, baby, we only have an hour, hurry! Close your eyes and think of off-road adventures.
And then the criterium for winning: the baby that’s closest to 8 March 2009 wins. I can imagine some future parents instructing their gynaecologist to have the birth on exactly that date. There’s a possibility for a 20K euro car, so if the baby has to come prematurely, then that’s just how it’s gotta be. And if you have 3 babies born on 8 March, that’s all equally ‘close’, right? Who will be chosen? The one that was born the closest to 12AM? (“Nurse, can, you change that hour of birth? Like one hour later, say 11.53AM?“)
For me this is a campaign thought out on the back of a napkin after a bit too much of alcohol. It should have stayed on that napkin.
I was born near Roeselare, in West-Vlaanderen, and every now and then I go back to my roots. I drive over Gent and Kortrijk and on the way I’m always curious to see what kind of advertising the guys from TVH have put up this time. For they are clearly guys, in the TVH marketing department.
Ief points me to Budweiser’s Dude Madness, the new campaign for Budweiser Lite. One of my best friends always calls me ‘dude’, so I’m familiar with the dozens of intonations and innuendos that can be communicated through it.
Test your dudeness, too. I’m an Estro Dude.
Here are all the commercials. I specifically like the Vegas one.
‘Look who’s talking’ meets ‘The Matrix’ meets ‘Chucky’: a funny spot for Wilkinson Quattro.
Responsables annonceur : Eric Oriot, Catherine Brandenberger et Stéphane Rosen
Responsables agence : Florent Sallard, Chloé Larmurier et Cyrine Boussena
Responsable innovation : Olivier Sebag
Directeur artistique : Xavier Beauregard
Concepteur rédacteur : Vincent Pedrocchi
TV Producer : Elisabeth Boitte
Réalisateur : Akama
Maison de production : Wanda
Production son: THE
Musique: midnight run / Xavier Berthelot
Be a little gay and a little more interesting for him. His boring day may need a lift and one of your duties is to provide it.
Listen to him. You may have a dozen important things to tell him, but the moment of his arrival is not the time. Let him talk first – remember, his topics of conversation are more important than yours.
Don’t complain if he’s late for dinner or even if he stays out all night. Count this as minor compared to what he might have gone through at work.
Don’t ask him questions about his actions or question his judgment or integrity. Remember, he is the master of the house and as such will always exercise his will with fairness and truthfulness. You have no right to question him.