I just finished another webpage for my forret.com tools collection: the Adwords Generator tool. Inspired by seeing a colleague losing his time with Excel trying to create a full list of keywords for his Google Adsense campaigns, I created an easy web interface to do just that: give in lists of keywords of key phrases, and let the Adwords tool create all the possible combinations.

You would use it in this way: say you want to promote a podcast client application for Windows (like the new Doppler 3.0).

  • you would use the 1st box to list ‘podcast’ and all its synonyms:
    podcast, audioblog, mp3 blog
  • you would use the 2nd box to list all synonyms for ‘client’
    client, podcatcher, aggregator, downloader, viewer
  • you could use the 3rd box to list the versions of Windows your software runs on:
    Windows 2000 (or Win2k), Windows XP (or WinXP), Windows 2003 (or Win2003)

Combining everything together gives you a list of 90 keyphrases: Adsense keywords for a Windows podcast client. You can even add the “phrase matching” or [exact matching] options (see adwords.google.com for more info).

You can also look up suggestions for new keywords through tools from Google Adsense and Yahoo Search Marketing (formerly Overture). A nice addition to my toolbox!

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