In September 1998, Google Inc. opened its door in Menlo Park, California. The door came with a remote control, as it was attached to the garage of a friend who sublet space to the new corporation’s staff of three. The office offered several big advantages, including a washer and dryer and a hot tub.
The baseline of the company might be “don’t be evil“, but it actually should be something like “dare to dream”. What Larry Page and Sergey Brin have done a number of times already, is realize the improbable and seemingly insane in a market, redefine the standards of how things should be done, and kill off most of the competitors in one go.
- Build a storage engine with thousands of cheap servers instead of dozens of expensive ones. (Google File System is an essential read)
- Deliver search results in less than a second: keep a copy of all 8 billion pages in RAM memory.
- Give everyone a free email address with 1GB of space instead of 2MB (they can manage the $2/GB cost)
- Create a non-intrusive contextual advertising system that is profitable
- Run the world’s biggest outsourced content management system as a free blogging service.
- Create a mapping service that is free, up-to-date and easy to integrate – and show the whole world the AJAX way.
- Provide free wireless service everywhere (this one is not confirmed, but God, it would be nice)
A very happy birthday to Google, and I hope they stay around a whole while longer so they can shake up the establishment.
Google & music? Google & movies? Google & hardware? Google & office software? Google & payment? …