Google experiments with inline revisions

I don’t recall having seen this before: within the SERP (Search Engine Result Page) of a keyword X, Google puts the top 3 results for a keyword Y.
Google alternate results
The exact details:

UPDATE: penalty points for doing sloppy research: Google was already testing this out in August. Here’s an article on seo-consulting.de (German) (the search term was ‘COLA‘, I also get the revisions for that) and one on fuzzyfreaky.typepad.com and it was mentioned again in October on forums.digitalpoint.com. The feature was announced on August 19 by Googler Matt Cutts. Scusi.

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💬 Google