In TV campaigns the theme of animals smoking has been used to evoke the fact that smoking is far from normal.
Even a dog would be smarter
Food and smoking don’t mix
This last one was made for the Belgian government for the smoking ban we’re getting in 6 days. It was removed from TV after a complaint from gypsies (the usage of gypsy music would put them in a bad daylight) and a smoker that felt offended. I wonder if this person works at Phillip-Morris or British American Tobacco.