Google is looking for a “Product Manager – Interactive TV”:

In this role, you will provide leadership on product vision and execution of projects that enable using Google’s search and advertising technologies to enhance users’ Television viewing experience.
(…)
These (trends) include but are not limited to the intersection of internet and Television technologies, video-on-demand, personal video recorders and emergence of next generation set-top-boxes with IP connectivity. You will then identify areas where use of Google’s search and advertising technology can enhance this user experience and define appropriate products to deliver these user benefits
from Google jobs

Google TV: with advertising?

Fewer people will be channel surfing, and more people will want to sit down and literally search for something to watch.
radioactiveyak via CNN Money


Will they provide a Tivo-like service, but free and with contextual advertising? Will they rent air-time inside regular TV programs and put ads in there? Will they provide collaborative filtering like “You watch ‘Sex In The City’ all the time, how about ‘Bridget Jones’ and some chocolate?“? Will they store the world’s TV content and sell it pay-per-view? Will they create a TV series “Don’t be evil” about two geeks that hang out with hot girls all the time?

Interesting times ahead!