Martin Luther King

Last week, CNET’s Elinor Mills reported on how a web search for “Martin Luther King” returns, as its first result on Google and as its second result on Windows Live Search, a web site (martinlutherking dot org) operated by a white supremacist organization named Stormfront.
(…)
What’s remarkable, though, is not that a search algorithm might be gamed by extremists but that the owners of the algorithm might themselves defend the offensive result – and reject any attempt to override it as an assault on the “integrity” of their system.
via Nicholas Carr

How were they (i.e. Stormfront) able to reach #1 with only 372 backlinks and a Pagerank 6? Any SEO tricks being used there?

Anyway, the best thing we can do is to push Google and the other search engines in the right direction: link Martin Luther King’s name to another site that is a better start point to learn about the man. Let’s take his Wikipedia page.

If you want to have an idea about who MLK was: check the following page:

Martin Luther King

Feel free to add your push, let’s see how long it takes before the Google results have been corrected.

UPDATE: Scoble added some more links:
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King