I get an email from CertiPost, a daughter company of the Belgacom/Belgian Post, that bears the title “You had an unwanted visitor last night“. When one clicks on the link, one has to give the name of one’s partner, best friend and favourite sport. The result is a somewhat customized movie about a wife who cheats on her husband, or actually, your wife cheating on you.
This obviously is a trial to make a viral video. They’ve made some mistakes though:
- You can only personalize the movie for yourself, you cannot forward a copy personalized for a friend. That would have really made it viral.
- I fail to see why “Your wife is cheating on you” would make the subject want to buy a product/service, expect if it concerns lethal weapons or a private detective.
- The contrast between a movie that is trying to be cheeky and a company that is anything but cheeky – an institution that tries to sell you security services – makes it untrustworthy